Our Story

We got tired of watching good people get filtered out by bad systems.

ACED started with a simple observation: the gap between a qualified candidate and a shortlisted one isn't talent — it's presentation. And that's a fixable problem.

78
resumes sent
0
callbacks

This was a real student's story. Not underqualified. Not unlucky. Just invisible to systems that were never designed to notice them.

01
The Realisation

The game is rigged — but the rules are knowable.

Most resumes in India fail before a human ever reads them. Applicant Tracking Systems — the software recruiters use to filter hundreds of applications — reject anything that doesn't match a narrow pattern. Wrong keywords. Wrong formatting. No measurable outcomes.

The frustrating part? These aren't talent filters. They're formatting filters. And once you know the rules, you can play the game.

Resumes submitted
100of 100
100%
78 of 100 eliminated here
Pass ATS screening
22of 100
22%
12 of 100 eliminated here
Read by recruiter
10of 100
10%
6 of 100 eliminated here
Shortlisted
4of 100
4%
WITH ACED
Shortlisted · avg. ACED user
~38of 100
~38%
02
The Build

We built the diagnostic tool we wished existed.

Not a template generator. Not a word-count checker. A genuine diagnostic — five scores that map to how recruiters and systems actually evaluate resumes in the Indian market.

ATS Parse
Domain Signal Density
Impact
Format & Presentation
Market Fit

Each score comes with a gap breakdown — specific, actionable, honest. No vague suggestions. No "consider adding more keywords." We tell you exactly which keywords are missing, which bullets are weak, and why your market relevance score is 41.

03
The Philosophy

Career intelligence shouldn't cost a month's rent.

Premium resume services in India charge ₹3,000–₹15,000 for a human rewrite that takes a week and may or may not understand your target role. We built the same capability — better, frankly — for ₹99, delivered in minutes.

Scoring is free. Always. No account needed. We believe every candidate deserves to know where they stand before they decide to invest in a rewrite.

Traditional service
₹3,000+
5–7 day turnaround · Generic template · No diagnostic
ACED
₹99
Minutes · Role-targeted · Full diagnostic included free
The Company
NUBEGINNINGS INDIA PRIVATE LIMITED
An early-stage technology company building career intelligence tools for India's next generation of professionals. Registered in India.
Product: aced.to
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